Any brand or business using chatbots in their most basic form isn’t using the talkative form of artificial intelligence to its fullest or most effective potential. Chatbots can do a lot more than send a text or read an email aloud. They are more than local weather reports or convenient news updates. They have come very far in recent years and can now offer the user an immersive and personalized experience that has the potential to guide the consumer throughout the purchase process for a variety of products and services.
Businesses and brands with a clear vision of the needs of their customers and users can get creative with the build of their chatbot assistants and develop them to be a real help to the users they serve. When considering how to make a bot as effective as possible it’s important to know the incredible ways digital assistant chatbot technology is being implemented today.
Assisting through listening
The capabilities of digital assistants are at an all-time high. Bots that were once limited to very simple voice activated tasks are now equipped to provide personalized help to users on new and very user specific levels. Virtual assistants are no longer just capable of running basic web searches and reading off the results or listening to and logging appointment details into a calendar. Now these bots can immerse themselves into the details of our lives via stored information from previous queries and conversations as well as location information they receive from the devices location services. They can then take this data to give more accurate, detailed, and helpful responses to the tasks we ask of them. The more an assistant chatbot is able to learn from its user the more it will be able to aid the user and the less effort the user will have to put forth to get the bot’s help. It will be able to anticipate many of the users’ needs and requests automatically by assessing patterns in the data it collects.
Putting information to action
Though many users only see their digital assistance as a way to use their devices handsfree, soon it will be clear how much more this technology can do beyond weather forecasts and flight schedules. Today’s digital assistants can open music apps and go to specific stations, songs, or genres. They can keep users on schedule by suggesting departure times based on daily routines and their assessment of traffic conditions on regularly taken routes. They can also update users who search for specific flights on flight delays, departure times, expected weather conditions, and other trends in travel at the time of a trip. The digital assistant is quickly becoming the digital personal assistant, learning user preferences and assisting user needs on an individual level.